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Selling to a security buyer is its own discipline. The person evaluating your product is usually a Chief Information Security Officer (CISO), a security architect, or a procurement team that distrusts vendors by default and spots a generalist within a few sentences. A pitch that works in general business-to-business (B2B) marketing reads as hype here, and hype is a warning sign to this audience.
The market is also crowded and well-funded. Gartner projects worldwide information security spending will reach $240 billion in 2026, and more budget pulls in more vendors fighting for the same shortlist. Most of the decision happens before any sales call: Gartner finds B2B buyers spend only 17% of the buying journey with potential suppliers. That research increasingly starts in AI search, where 52% of B2B technology marketers now name AI-generated search and answer engines as their top content distribution channel, ahead of search engine optimization (SEO).
The agencies reviewed here are built for that reality, with real cybersecurity expertise across content, demand generation, public relations (PR), and AI search. Below you will find 12 agencies reviewed and compared, the criteria behind the review, what sets each apart, and a simple way to decide which fits your situation.
The best cybersecurity marketing agencies at a glance
Here is the quick view, with full profiles further down.
How we reviewed these agencies
Thousands of agencies claim cybersecurity experience. We reviewed these twelve across six weighted factors, with the heaviest weight on cybersecurity domain expertise, because a generalist who does not understand security buyers cannot produce work that lands with them.
A note on transparency. We are #1 on this list, and yes, we put ourselves there. We know our own process better than anyone else's, and a 90 to 95% client retention rate, with most clients staying over a year, tells us the work is delivering. For every other agency, we have gone by publicly available information: websites, case studies, and reviews on Clutch and G2. We have been fair. Judge accordingly.
The best cybersecurity marketing agencies in 2026
Here are the full profiles, starting with our own and moving through the rest of the field.
1. RevvGrowth
RevvGrowth is a full-stack B2B SaaS and technology marketing agency that works with cybersecurity and security software vendors. Instead of running one or two channels, it runs the whole marketing program under one team: SEO, content, paid media across Google, LinkedIn, and Meta, account-based marketing, demand generation, marketing automation, and AI search through GEO and AEO. The model is built so security vendors generate pipeline from every channel that matters, and the work gets reported back in leads and revenue rather than traffic.
What makes RevvGrowth different:
- Full marketing stack, one team. SEO, content, paid, ABM, demand generation, automation, and AI search run off a single plan, so every channel targets the same buying intent and one team owns the whole program.
- Pipeline-first reporting. Every client sees leads, pipeline, and revenue influence alongside traffic. The dashboard starts from what sales cares about and works back to spend.
- AI search built in, which almost no specialist cyber agency offers. CISOs and security teams research inside ChatGPT, Perplexity, and Google AI Overviews before they book a call, and RevvGrowth structures content to get cited there from day one.
- An AI workflow that does the heavy lifting. RevvGrowth runs its own AI workflow for keyword research, content production, audits, and reporting, with human editors and SEO strategists reviewing everything. Work ships faster and stays consistent, and the saved time goes into strategy.
For a security vendor, the value is having the full funnel handled by people who understand the buyer, with the AI search piece most agencies still ignore. RevvGrowth also runs the same playbook on itself, so its own content gets cited across ChatGPT, Perplexity, and AI Overviews, which means clients inherit a method tested on live AI retrieval. Client retention runs 90 to 95%, with most engagements lasting beyond a year.
Best for: Cybersecurity and B2B SaaS vendors that want their full marketing program, from SEO and content to paid, ABM, and AI search, run by one team with leads as the goal.
Results across the full marketing stack
RevvGrowth runs SEO, content, paid, ABM, demand generation, and marketing automation for B2B SaaS and security vendors, and ties every engagement back to pipeline. The snapshot below shows that work across multiple clients and the services behind each result.
Pricing: Content and SEO retainers from $3,000/mo, paid management (Google or LinkedIn Ads) from $2,500/mo, and ABM from $5,000 to $12,000/mo.
2. CyberTheory
About: CyberTheory is the most cybersecurity-native agency on the list, operating as the marketing advisory arm of ISMG. It blends first-party buyer data, CISO insight, and full-service campaign execution for security vendors.
Service scope:
- Demand generation and lead nurturing
- Intent-data targeting on ISMG's first-party signals (14 media brands, around 350 annual events)
- Persona development and buyer research
- Branding, messaging, and content
- CISO advisory and campaign validation
What makes them different: CyberTheory has the deepest cybersecurity-native roots on the list. As the advisory arm of ISMG, it works from first-party intent data on millions of security professionals. Its CISO advisory board means campaigns are shaped by people who have sat in the buyer's seat. Most agencies study the cyber buyer, and CyberTheory has direct data on how that buyer behaves.
Best for: enterprise cyber vendors who want intent data and CISO validation in every campaign.
Pricing: Custom, on request.
3. Beacon Digital (Yes & Beacon)
About: Beacon Digital (Yes& Beacon) is a full-service marketing agency for cybersecurity and B2B SaaS, built around account-based marketing and demand generation. It also handles website, brand, creative, and video, so complex security stories land with a buying committee.
Service scope:
- Account-based marketing (ABM)
- Demand generation and inbound
- Content and paid media
- Website design and development
- Brand, creative, and video
Clients include Flashpoint, BioCatch, Elliptic, and Corellium.
What makes them different: Beacon pairs cybersecurity domain knowledge with a full in-house service stack, so SEO, paid, content, and video sit under one roof. Clients single out its grasp of complex security technology and its ability to make that technology clear to a buying committee. It fits vendors that want a one-stop partner rather than several point vendors.
Best for: account-based, full-funnel pipeline work.
Pricing: Custom, on request.
4. Powered by Search
About: Powered by Search is a B2B SaaS growth agency with a strong cybersecurity portfolio. It focuses on SEO and demand generation built for long, enterprise sales motions rather than quick lead volume.
Service scope:
- SEO and technical SEO
- Demand generation
- Content strategy and production
- Paid search and remarketing
- Conversion and pipeline reporting
Clients include Fortra, ThreatX, and Varonis.
What makes them different: Powered by Search brings search and demand generation discipline to security vendors, built for long enterprise sales motions rather than quick lead volume. Its work centers on organic visibility and pipeline that builds over time, which suits vendors with a real content and SEO gap.
Best for: SEO plus demand generation.
Pricing: Custom, on request.
5. Ironpaper
About: Ironpaper is a B2B demand generation agency that positions itself as a cybersecurity marketing partner, built for long, complex sales cycles. It runs as an embedded extension of small in-house teams rather than a hands-off vendor.
Service scope:
- Inbound demand generation
- Content marketing
- Marketing automation (HubSpot, Salesforce, Pardot)
- Account-based marketing
- Funnel diagnosis and reporting
What makes them different: Ironpaper is built for complexity. It works best where the sales cycle is long and the buying group is large, leaning on inbound content, marketing automation, and funnel diagnosis. It operates as an embedded extension of small in-house teams rather than a hands-off vendor.
Best for: mid-market and enterprise vendors with long, complex cycles.
Pricing: Custom; retainers commonly start around $10,000/mo.
6. Merritt Group
About: Merritt Group is a long-standing integrated marketing and PR firm founded in 1996, with a dedicated Cybersecurity Practice. It is one of the few agencies with real reach into both commercial and federal security buyers.
Service scope:
- Cybersecurity PR and media relations
- Analyst relations
- Federal and government communications
- Content and creative
- Performance and digital marketing
Clients include CrowdStrike, Venafi, and Black Hat.
What makes them different: Merritt Group is one of the longest-running names in cyber communications, with a dedicated Cybersecurity Practice and federal reach most commercial agencies cannot match. That federal credibility matters for vendors selling into defense, civilian agencies, or the intelligence community, where most agencies have no footing.
Best for: vendors selling to both commercial and federal buyers.
Pricing: Custom, on request.
7. 10Fold
About: 10Fold is an integrated B2B technology PR and communications agency founded in 1995, with a substantial cybersecurity practice. It is organized by technology domain, so security accounts work with teams who speak the language.
Service scope:
- Media relations
- Analyst relations
- Thought leadership and content
- Stealth-to-launch and product launches
- Messaging and positioning
Recent cyber clients include Retym and Tuskira.
What makes them different: 10Fold is a specialist B2B tech PR shop organized by technology domain, so cyber accounts get teams who speak the language. It is strong for vendors emerging from stealth or keeping a steady media presence through funding rounds and product milestones. The structure is built around how technical buyers and press actually engage.
Best for: PR, analyst relations, and launch visibility.
Pricing: Custom, on request.
8. Team Lewis
About: Team Lewis is a global PR and integrated marketing agency with a dedicated cybersecurity practice. It brings multi-market scale and creative that most cyber specialists cannot match.
Service scope:
- Global PR and media relations
- Analyst relations
- Creative and brand campaigns
- Integrated full-funnel marketing
- Multi-market, multi-language execution
What makes them different: Team Lewis brings scale and multi-market reach most cyber specialists cannot, combining PR, creative, and full-funnel campaigns under one roof. It fits a launch or rebrand that needs coordinated coverage across regions and languages.
Best for: enterprise and global cyber PR plus integrated campaigns.
Pricing: Custom, on request.
9. Walker Sands
About: Walker Sands is an established B2B technology agency with deep cybersecurity expertise across PR, content, and demand generation. Its KoMarketing acquisition added real SEO, content, and paid depth, so it reaches beyond communications into pipeline.
Service scope:
- Research-driven PR and media relations
- SEO and content
- Demand generation
- Paid media
- Original research for earned media
Media placements include TechCrunch, VentureBeat, and SC Magazine.
What makes them different: Walker Sands runs PR and demand generation in tight alignment, and its KoMarketing acquisition added real SEO, content, and paid depth, so it reaches beyond communications into pipeline. Its in-house research engine gives clients original data to pitch, which earns media that straight product stories cannot.
Best for: large-scale B2B growth with PR and demand generation aligned.
Pricing: Custom, on request.
10. Bora
About: Bora is a content-first agency built entirely around cybersecurity, based in Spain and working with security vendors worldwide. Its team includes former security journalists and practitioners, so the writing holds up to a technical reader.
Service scope:
- Cybersecurity content (blogs, long-form, research reports)
- White papers and eBooks
- Digital PR and earned media
- SEO and GEO strategy
- Social media and lead nurture
What makes them different: Bora is one of the few agencies built almost entirely around cybersecurity content, producing the technical articles and research reports security buyers actually read. That single focus makes it a strong fit when editorial credibility and thought leadership are the goal, and when the writing has to hold up to a technical reader.
Best for: technical content and thought leadership.
Pricing: From about $4,000/mo, or $10,000 per project.
11. Whyze Labs
About: Whyze Labs (formerly CyberWhyze) is a video-first agency working exclusively with cybersecurity companies. It turns in-house experts into visible, credible voices that build trust before the first sales call.
Service scope:
- Expert-led video content
- LinkedIn and YouTube distribution
- Video strategy and scripting
- Demand generation through video
- Personal-brand building for technical experts
What makes them different: Whyze Labs is a cyber-exclusive video agency that turns in-house technical experts into trust assets, helping vendors explain how their product differs in a crowded category. It works best for companies with charismatic experts who are willing to be on camera.
Best for: vendors with charismatic in-house experts who want pipeline from expert visibility.
Pricing: Custom, on request.
12. SevenAtoms
About: SevenAtoms is a cybersecurity paid-media specialist running PPC and paid social across Google, LinkedIn, Facebook, and display. It is a Google Premier Partner focused on campaign execution and conversion.
Service scope:
- Paid search (PPC)
- Paid social (LinkedIn, Facebook)
- Display and remarketing
- Landing pages and conversion tracking
- HubSpot and inbound marketing
A Google Premier Partner among the top 3% of agencies in the United States, and HubSpot certified.
What makes them different: SevenAtoms is the clearest paid-media specialist on the list, focused on PPC and paid social execution for cybersecurity companies. It is strong when the gap is campaign management, landing pages, and conversion, rather than strategy or PR.
Best for: paid search and paid social execution.
Pricing: About $5,000 to $10,000/mo in management fees; manages up to $2M in ad spend.
How to choose the right cybersecurity marketing agency
The right agency depends on the gap you most need to close. Use these factors to narrow the field.
Domain expertise that shows up in the work. Look for security background in the leadership and delivery team, fluency with CISOs and security buyer psychology, and familiarity with compliance frameworks like NIS2, DORA, and GDPR. Ask technical questions during the pitch and watch whether the answers are fluent or rehearsed.
Named cyber proof. Ask for results with recognizable security vendors, with pipeline, SQLs, or revenue attached. A generic B2B case study built on clicks and impressions tells you little about how an agency sells to security buyers.
The discipline that matches your gap. Cybersecurity marketing spans demand generation, content, PR and analyst relations, ABM, SEO, paid media, and video. Name the bottleneck first, then match the agency to it. A vendor with a strong product story and no pipeline needs something different from a vendor that no AI engine ever cites.
AI search capability. Ask which AI platforms they track for client citations, how they measure AI-referred traffic, and whether their content is structured for AI extraction. This is where most cyber specialists are weakest, so it is a real differentiator. RevvGrowth has published practical guides on how to rank on ChatGPT, how to rank in AI Overviews, and an AEO audit checklist if you want to pressure-test an agency's answers.
Pricing and reporting transparency. Understand the pricing model and the reporting cadence, and confirm they report on revenue-tied metrics rather than vanity numbers.
A few red flags are worth watching for. Percentage-of-spend fees reward bigger budgets over efficiency. Generic B2B experience with no cyber portfolio is a sign they will learn on your time. Agencies that skip SQL and annual recurring revenue (ARR) reporting are hiding from accountability. Watch for bait-and-switch staffing, where senior strategists run the pitch and junior staff run the account. Long lock-in contracts reduce accountability rather than protect you.
Key takeaways
Cybersecurity marketing rewards three things: real understanding of the security buyer, proof you can point to, and visibility where buyers now research, which increasingly means AI search. The agencies above each lead on a different one of those, so there is no single winner, only the right fit for the gap you most need to close next. Here is the quick recap to take with you.
The market splits by need, so the right pick depends on the lever you most need to pull next.
- RevvGrowth stands out for cybersecurity and B2B SaaS teams that want one team handling SEO, content, paid, ABM, demand generation, and AI search with shared data and pipeline-tied reporting, and that want to be cited in AI search.
- CyberTheory, Beacon Digital, Powered by Search, and Ironpaper are the strongest demand generation and pipeline picks.
- Merritt Group, 10Fold, Team Lewis, and Walker Sands are the picks for PR, analyst relations, and earned media, with Merritt strongest for federal.
- Bora and CyberWhyze are the specialist content and video picks when expert credibility is the goal.
- SevenAtoms is the paid-media specialist when paid search and paid social execution is the gap.
With AI search now shaping how security buyers research, the agencies that pair traditional visibility with AI search citations have the edge. If buyers are researching your category and not finding you, we will show you where the gap is.
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