How We Helped Vymo Build a $21 Million Marketing-Sourced Pipeline with ABM

Client

Funding stage

Series C | $41.5 M

Services

Account Based Marketing

Industry

Finance

A blue and white folder with dots on it.

Overview

When Vymo approached me in 2020, they had a clear goal: to dominate the Indian banking and insurance space with a quarterly pipeline target of $3 million. As the founder of RevvGrowth, I understood that achieving this would require a comprehensive and targeted approach, particularly given the competitive nature of their market. Here’s how we made it happen.

Challenges

Vymo needed to:

Penetrate a highly competitive market with tailored strategies for Indian banks and insurance companies.
Generate a $3 million quarterly pipeline while maintaining strong brand equity.
Overcome engagement challenges with decision-makers across 50 high-value accounts.

Strategies We Implemented

LinkedIn Campaigns

Our first focus was building awareness and capturing interest through LinkedIn. We created a robust campaign strategy to deliver high-value content, including:

Blogs
White papers and eBooks
Webinars featuring industry experts
Case studies showcasing proven results

Additionally, we implemented retargeting strategies to re-engage website visitors and form viewers, ensuring no opportunity was missed. With a monthly budget of $6,000 ($18,000 quarterly), LinkedIn became a cornerstone of our efforts.

Email Marketing & Personalization

We identified 250 key decision-makers (five contacts per account) within our target accounts. Our approach combined:

Highly Personalized Outreach: Each BDR (Business Development Representative) managed 25 accounts, tailoring messages based on specific pain points and opportunities.
Dynamic Messaging: Insights from interviews and research informed our outreach, making each message resonate.

Research & Insights

Understanding our audience was critical. We employed:

Seller Interviews: Speaking with frontline employees, such as relationship managers, gave us valuable insights into their daily operations and challenges.
Mystery Shopping: By analyzing customer experiences and documenting process flows, we identified key pain points that shaped our messaging.

Offline Engagement

To deepen engagement, we organized:

Round Tables:

Opportunity Acceleration: Sessions with existing opportunities to close deals faster.
New Opportunity Creation: Engaged highly active accounts to uncover new possibilities.

Industry Events:

Partnered with industry bodies to host events, generating visibility and fostering connections.

Pipeline Acceleration

To drive deals faster, we adopted a multi-threading approach:

Engaged multiple stakeholders within target accounts.
Conducted focused workshops to align goals and address challenges.
Sent personalized gifts to build trust and nurture relationships.

Result

The results of our efforts were nothing short of transformational:

$21M

14%

+500

$2M

Marketing-Sourced Pipeline: Generated $21 million through ABM and pipeline acceleration campaigns.

LinkedIn Campaign Impact: Delivered 500 Marketing Qualified Leads (MQLs).

Increased Engagement: Achieved significant improvement in engagement rates across target accounts.

Stronger Sales-Marketing Alignment: Created seamless collaboration that accelerated deal closures.

See why our clients love us!

"Karthick and the team at Revv Growth have been instrumental in helping us establish our demand generation function from the ground up. Their deep expertise enabled us to set up robust processes, identify and activate the right channels, implement marketing automation, and integrate our CRM end-to-end—all aligned to our unique business needs. Beyond just execution, what truly set them apart was their data-driven approach. Their ongoing analysis of campaign performance provided us with actionable insights that significantly improved the quality of leads we generated. By constantly iterating based on performance data, we were able to refine our messaging, optimize funnel conversion rates, and scale our acquisition efforts efficiently. Thanks to their partnership, our demand generation engine is now a predictable and scalable growth lever."

Ujwal Santuka

Growth Marketing Manager

“RevvGrowth’s ad strategy helped us scale our MQLs from 11 to 47 with the same budgets! He helped us realise the real problem, by digging in the data from the last so many months. Happy we could utilise our budget to the best capacity!"

Sairanjan Dasgupta

Growth Marketer Hyperverge

“Karthick came along at just the right time when the organization was growing at breakneck speed and the marketing team’s goals reflected the same. He added value from day 1, identifying leakages in our processes and actively helping us plug them. His extensive knowledge of tools, automations and best practices helped us move the needle much quicker when going after new channels, implementing new changes and improving conversions across the funnel. Would recommend him anyday!”

Zaid

Senior Manager, Leadsquared

I think one of the main reasons that I would love to work with Karthick and his team is essentially how friendly they are, and they focus on the end results. They focus on getting things done. So that is what I feel matters

Karan Shah

Co-Founder, Chief Executive Officer, Solutelabs

We brought on Karthick in 2020 to solve a very specific yet complex problem – improving top to mid funnel efficiency; in less than a quarter Karthick helped us double that number! And we got significantly better in subsequent quarters. Since then, I have thrown various problems at him and he has brought his rich marketing experience and diverse skill set to bear and delivered tremendous results for us at Vymo. Karthick has been a great sounding board for me and has helped me improve my perspective on Marketing.

Roshan Cariappa

VP Marketing & Vymo

For a long time, we wanted to change our website positioning. And, you guys understood the problems we solved for our customers and translated it into awesome copy! Working with you seemed like you were one among us here at Docsumo, and not consultants. We loved your professionalism, patience, and the knowledge you brought to the project.

Rushabh Sheth

Co-Founder & CEO / Docsumo